One word for branding purposes

"One word for branding purposes" is an oft-muttered phrase on Gatorbox, usually by Draco, in response to a word or name that has been combined either intentionally or accidentally into one word where it looks like it should be two (or more). The phrase shows up most often in GatorUNbox when Draco is reading something like the packaging or back of a trading card or other collectible as this is where nonsense trademarks and made-up words are most often encountered. He occasionally will say it while playing a game as well in the event that he comes across something that fits with the quote. Despite seeming like a one-off remark there have been numerous occasions where the phrase has been applicable. As such it's managed to stay relevant to Gatorbox to this day.